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J Neurophysiol 98: 1374-1379, 2007. First published June 27, 2007; doi:10.1152/jn.00230.2007
0022-3077/07 $8.00
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Pleasure Rather Than Salience Activates Human Nucleus Accumbens and Medial Prefrontal Cortex

Dean Sabatinelli, Margaret M. Bradley, Peter J. Lang, Vincent D. Costa and Francesco Versace

National Institute of Mental Health Center for the Study of Emotion and Attention, University of Florida, Gainesville, Florida

Submitted 2 March 2007; accepted in final form 25 June 2007

Recent human functional imaging studies have linked the processing of pleasant visual stimuli to activity in mesolimbic reward structures. However, whether the activation is driven specifically by the pleasantness of the stimulus, or by its salience, is unresolved. Here we find in two studies that free viewing of pleasant images of erotic and romantic couples prompts clear, reliable increases in nucleus accumbens (NAc) and medial prefrontal cortex (mPFC) activity, whereas equally arousing (salient) unpleasant images, and neutral pictures, do not. These data suggest that in visual perception, the human NAc and mPFC are specifically reactive to pleasant, rewarding stimuli and are not engaged by unpleasant stimuli, despite high stimulus salience.


Address for reprint requests and other correspondence: D. Sabatinelli, P.O. Box 112766, University of Florida, Gainesville, FL 32611 (E-mail: sabat{at}ufl.edu)







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