Advertising in Journal of Neurophysiology
Description/Editorial Content:
The Journal of Neurophysiology (JN) publishes the highest quality science on the function of the nervous system at all levels, ranging from the membrane and cell to system and behavior. Articles report on new experimental approaches and investigations based on invertebrate or vertebrate models, including humans. Areas such as molecular neurobiology, cell culture and slice preparations, membrane physiology, developmental neurobiology, functional neuroanatomy, experimental neuroanatomy, neurochemistry, neuropharmacology, systems electrophysiology, imaging and mapping techniques, and behavioral analysis contribute to the content of this respected journal.
| Web hits (avg. per month): | 1,637,824 |
| eTOC Registered Users: | 7,497 |
Our readers are highly involved research leaders (MD's and PhD's) in experimental physiology specialties as well as neurologists and neuroscientists. They include research investigators, clinicians, educators, and information specialists.
Recruitment Advertising
The APS print publications accept recruitment advertising. Position openings, fellowship opportunities, conference announcements, etc., can be run as display ads in any of the APS print publications listed. Same sizes and prices apply for product and recruitment ads unless otherwise noted. Formatting is available for display print ads at $275 for a full page, $175 for a half page, and $150 for a quarter page. Recruitment ads can also run in email alerts, as banner ads on journal sites, and on the APS website. Online display advertising design is now available. Contact FASEB AdNet for online design/formatting rates (adnet{at}faseb.org or 301-634-7103).
ONLINE ADVERTISING
Banner Ads
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
eTOC Ads
Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468 x 60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo to your bottom text ad for extra impact!
TOC Package
Tables of contents (TOC) of each issue are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad (468 x 60) will appear on the eTOC email and your online display ad (195 x 195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
NEW! Additional Advertising Opportunities with the American Physiological Society (APS)
The Executive Director of APS started a monthly, electronic newsletter in October 2007 that is emailed to approximately 10,000 registered email users worldwide. Your ad will be visible on the left constant bar and linked to your URL. Each ad space measures 190 x 190 pixels and costs $625. Space is limited. The eNews Update is sent out twice per month and your ad appears on both alerts. Ads are due by the 20th of the month prior to the issue month. Contact FASEB AdNet (adnet{at}faseb.org or 301-634-7103) for space and details.
JOURNAL OF NEUROPHYSIOLOGY ONLINE ADVERTISING RATES 2010
| 1 month | 3 months | 6 months | 12 months |
| Banner rates: | $725 | $1,740 | $3,045 | $5,220 |
| Premium Rates | $1,051 | $2,523 | $4,415 | $7,569 |
| eTOC Top: | $935/issue | | | |
| eTOC Bottom: | $375/issue | Add logo for $100 | | |
TOC Package: | $1,310/issue | | | |
Add 4-color print ad (Opp TOC) for $1,200 (a 40% discount!)
Banner Specifications:
- Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.
- Screen size: 468 pixels wide x 60 pixels high no larger than 25K.
- Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.
Inline Specifications:
- Send a banner file per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
eTOC Top Sponsorship Specifications:
- eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.
eTOC Bottom Sponsorship Specifications:
- Email 4 lines of text (62 characters per line) and the link to your website to adnet{at}faseb.org 35 days prior to the month of sponsorship. Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Email your text to adnet{at}faseb.org. Include the URL to which the name should be linked.
TOC Package Specifications:
- eTOC alert banners and online display ads should be sent as an email attachment to adnet{at}faseb.org.
- eTOC banner is 468 pixels wide x 60 pixels high no larger than 25K and at least 72 dpi.
- TOC display ad is 195 pixels wide x 195 pixels high. Send a .gif file at least 72 dpi.
- Include your URL and alternative text with both files for those users who have image load turned off.
APS Online Package:
APS journals average nearly 3.5 million hits per month. Purchase a banner for 12 months on 13 APS journal sites (not including AJP-Consolidated and The Physiologist) for just $34,948 or purchase premium online service (a banner plus inline links) for only $50,676 for the year.
Due to popular demand, APS sends a large and attractive annual wall calendar to more the 10,500 APS members-who are biomedical scientists-to hang in their laboratories, offices, and universities. And the wall calendar is also a popular give-away at all the APS exhibit meetings! This major advertising opportunity allows you to pay one price to stay visible 365 days a year. The calendar measures 13" wide by 36" deep and each ad space measures 4" wide x 1.5" deep. The calendar is printed in August for the following year and the deadline will be in June. Advertising space is limited. Contact FASEB AdNet (adnet{at}faseb.org or 301-634-7103) for space, rates, and details.
PRINT ADVERTISING 2010
B/W Space Charges:
| 1x | 3x | 6x | 12x | 24x |
| Full Page | $905 |
$810 | $765 | $720 | $680 |
| 1/2 Page | $525 |
$470 | $445 | $425 | $390 |
| 1/4 Page | $325 |
$300 | $285 | $260 | $245 |
Agency Commission: 15% standard agency discount.
Premium Positions: (add to B/W rate)
| Cover 4: | 40% |
| Cover 3: | 15% |
| Cover 2: | 25%
|
| Opp. TOC: | 25% |
| All others: | 10%
|
Color Rates: (add to B/W rate)
| Standard: | $415 |
| 4-color: | $1,095 |
| Matched: | $495 |
|
Bleed:
| no charge |
Print Advertising Deadlines:
The Journal of Neurophysiology is published monthly in polybags. Issues close 35 working days preceeding the first day of the issue month.
Print Advertising Specifications:
| Space | Non-Bleed | Bleed | Trim |
| Full Page | 7" x 10" | 8 3/4" x
11 1/4" | 1/8" off top, bottom, & outside edge |
| 1/2 Horizontal | 7" x
4 7/8" | - | - | - |
| 1/2 Vertical | 3 3/8" x
10" | - | - | - |
| 1/4 Page | 3 3/8" x
4 7/8" | - | - | - |
Material Requirements:
Negatives: Right reading emulsion side down.
Screen: 150 line.
Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion orders. Separate sets of materials are required for ads scheduled to run in multiple publications.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally. Please email adnet@faseb.org for file specifications.
Electronic Transfers: Internet FTP or Email attachment. Contact AdNet for access and posting details adnet{at}faseb.org or call 301-634-7117. Remember to send a hard copy of the ad.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.
Multiple Journal Discounts
Call for discounted rates when advertising in more than one AdNet publication. 301.634.7103
Bonus Distribution Meeting:
Society for Neuroscience
CONTACT
FASEB AdNet
9650 Rockville Pike, Bethesda, MD 20814-3998
Product and Recruitment Ad Sales: 800.43.FASEB ext. 7103 or 301.634.7103
Production: 800.43.FASEB ext. 7117 or 7791 or 301.634.7117 or 301.634.7791
Fax: 301.634.7153
Email: adnet{at}faseb.org
For advertising opportunities in all of the APS publications, click here.
For a full media kit and advertising opportunities from FASEB AdNet, click here
Copyright © 2009 by the The American Physiological Society.
